Unleash Your Inner Critter

This beer label and coaster design set was created for AIGA's annual Beer & Branding competition. Each year, designers partner with local brewers to create labels for a beer that's brewed using a "secret ingredient." Maple was the centerpiece in 2023, so I and my design partner Brigette Rogers were tasked with branding a bold maple pecan brown ale.

To stand out alongside similar products on the competition table and grocery store shelves, we knew we couldn't rely on obvious imagery like maple leaves and pecans. We needed a concept that would invoke a feeling of energy and excitement that consumers might feel when drinking a uniquely strong and syrupy drink. Critter Riot accomplished this by balancing edgy punk rock imagery with cute forest creatures to represent the woodsy ingredients and punchy flavor profile of the final product.

On competition day, our design earned 2nd place in both people's choice and judges' choice categories.

Illustration and layout were primarily created by me. Typography and texture design primarily created by Brigette Rogers.