I was tasked with designing and illustrating a full suite of digital and print event collateral for the annual Kick's 99 Guitar Pull, an intimate country music concert featuring seven musicians and their acoustic guitars. The project included a poster, tent backdrop, window decal, album art, and VIP party invite.

We drew inspiration from vintage country music album art, combining classic decorative elements with a modern color palette. The country music genre is heavily steeped in tradition, so it was important to create designs that were both fresh and nostalgic. The modular framing element maintains consistency as the design changes to fit various formats, creating a cohesive brand presence.

Concept exploration, color palette, illustration, and design by me. Neon typography and font curation by Sarah Hume.

I used Adobe Photoshop, Adobe Illustrator, and Procreate throughout the design process.