The Simple Luxury of Fresh Fish

This is a personal project inspired by my favorite sushi spot in Charlotte, Prime Fish. The goal was to create a brand identity that reflects their innovative menu, top tier ingredients, and the inviting atmosphere of their dining space.

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To achieve this, I chose a subtle color palette of blues, beiges, and creams. I designed a bold sans serif logo with a fish tail motif to represent the restaurant's commitment to fresh, high quality fish. Organic line art inspired by ukiyo-e evokes a sense of tradition, balancing out the modernity of the other brand elements.