About Me
Here's the short version: I'm a graphic designer with 8+ years of experience in advertising, and I specialize in illustration and copywriting.
Here's the short version: I'm a graphic designer with 8+ years of experience in advertising, and I specialize in illustration and copywriting.
I'm an Associate Art Director at Beasley Media Group by day, and a freelance artist by night. Working in the fast-paced advertising industry means my days are always an adventure. One might include everything from managing creative team projects and designing websites to drawing punk rock squirrels for beer labels. With eight years of industry experience, I've learned how to anticipate the unexpected and tailor my skillset based on each unique challenge.
Because of my background in illustration, I approach each project from a storytelling perspective. I work with clients to understand their brand and business goals, so I can tell their story in a way that attracts their target demographic. I love what I do because I get to create meaningful connections between great businesses and the customers that need them.
When I'm off the clock I spend most of my time planning trips, curating the perfect charcuterie board, and reading anything Lord of the Rings adjacent. I live in a cozy house in North Carolina with my partner, senior dog, and two rescue guinea pigs.
If you're in need of an adaptable designer with specializations in illustration and copywriting, let's get in touch!
Branding
Illustration
Copywriting
Web Design
Event Advertising
Art Direction
Provided creative leadership to Beasley Media Group’s internal team of graphic designers and videographers, and performed regular reviews to ensure accuracy, consistency, and adherence to project objectives.
Organized and centralized 14 designers from multiple markets, ensuring effective collaboration, resource allocation, and timely project delivery.
Collaborated with the sales team to develop innovative, visually appealing sales collateral and materials to align with client needs and maximize business opportunities.
Organized, updated, and created content for 7 Beasley branded websites.
Redesigned the company website, BBGI.com, to adhere to modern web design trends and attract new clients and investors.
Collaborated with the Lead Brand Designer to create a brand identity for Guarantee Digital, a white label agency owned by Beasley Media Group.
Created a website, trade-show graphics, email designs, Zoom backgrounds, PowerPoint Decks, business cards, and advertising for display and social.
Developed and enacted a social media strategy that resulted in increased engagement, and wrote monthly blog content.
Rebranded and designed GDLearn, Guarantee Digital’s online resource center, using Figma and Wordpress.
Created work for clients in book publishing, medicine, software development, retail, automotive, and home services.
Designed brand proposals, social media graphics, logos, book promotions, mailers, fliers, magazine ads, infographics, and other creative.
Wrote engaging copy for blogs, magazine ads, and social media posts.
Adapted design style based on the needs of specific clients and industries.
Thoroughly researched current design trends and applied them to each project in order to increase effectiveness with the target demographic.
Designed web & print advertising, event marketing, social graphics, logos, PowerPoint decks, and illustrations in an ad agency setting.
Adhered to strict brand guidelines and tight deadlines, and completed multiple projects for new and recurring clients each day.
Collaborated with a typography designer to create event advertising for the Kicks 99 Guitar Pull concert in Augusta, resulting in sold out shows in 2021 and 2022.