Robust Learning, Simple Design

After rebranding Guarantee Digital, it was time to update the brand and structure of the GD Resource Center, an online learning platform reserved exclusively for clients. We began the rebranding process by giving the platform a new, shorter name to help increase brand awareness over time: GDLearn.

The branding needed to be connected to Guarantee Digital, but could also benefit from a more educational look and feel. I used elements from Guarantee Digital as a base, incorporating blue and periwinkle into GDLearn's color palette and relying on the Archivo font for headers, sub-headers, and body text. I added bright coral as an accent color to represent the inspiration and inquisitiveness associated with learning.

The biggest difference between the GD and GDLearn branding is that GDLearn relies on playful line art illustrations and icons, with very little photography. I made this change so that the platform and learning materials would resemble a textbook, encouraging users to embrace their curiosity when logging into a space that's meant for learning rather than selling.

Web design created using Figma and Wordpress. Logo design by Brigette Rogers.